- Wine tourism is on the rise in Europe, with travelers looking for unique experiences that combine local flavors and culture.
- Headwater Active Holidays offers curated itineraries in European wine regions, including itineraries in Veneto, Provence, and Andalucía.
- Bookings by March 31, 2026, can include a complimentary selection of wine by quoting the code WINE26.
- Each itinerary provides accommodations, meals, navigation support, and local experiences tailored to wine enthusiasts.
- Travelers can explore famous wine regions, enjoy scenic landscapes, and indulge in regional cuisines.
Press Release: March 2026
As wine tourism continues to rise across Europe, travellers are increasingly seeking meaningful experiences that blend local flavours, cultural heritage and time outdoors. This spring and summer, vineyard-draped landscapes in Italy, France and Spain welcome visitors for scenic walking and cycling journeys where wine tasting, regional cuisine and gentle exploration go hand in hand.
Self-guided specialist Headwater Active Holidays has curated a collection of wine-region itineraries designed to offer calm independence, clear route guidance and handpicked local stays. To celebrate the season, Headwater is also offering travellers a complimentary mixed selection of wine per booking* until 31 March 2026.
How to redeem the offer this March
Customers can redeem the reward by quoting WINE26 when booking (via phone or in the ‘Special Requests’ box online). The offer applies to select holidays departing before 15 November 2026.
Below is a selection of five Headwater journeys through some of Europe’s most celebrated wine regions.
Veneto, Italy - Prosecco Hills (Unesco)
Travellers wander through the UNESCO listed Prosecco Hills, following the historic Strada del Prosecco from Conegliano through vine-covered slopes and quiet woodland paths. Regular opportunities to taste Italy’s world-famous sparkling wines pair naturally with evenings spent enjoying cicchetti, local produce and a leisurely aperitivo ritual.
This itinerary suits those seeking gentle walks, panoramic views and a journey defined by regional flavours.
Walking in the Prosecco Hills - 5 nights
From £819pp, including: accommodation, all breakfasts, navigation app, luggage transfers, wine tasting and one transfer. Flights can be arranged and are ATOL & ABTA protected.
https://www.headwater.com/holidays/walking/italy/W05PO.htm (opens in a new tab)
Provence, France - Van Gogh’s Landscapes and Rhône Valley Wines
Beginning and ending in atmospheric Saint-Rémy-de-Provence, travellers explore landscapes that inspired Vincent van Gogh — olive groves, sunlit hilltops and views stretching across the Rhône Valley. The route features Roman ruins, lively market squares and the dramatic medieval village of Les Baux-de-Provence, with peaceful trails running along the Alpilles crest. Along the way, travellers can enjoy Provence’s refined wines and its distinctive golden light.
Provence: Walking in Van Gogh’s Footsteps - 4 nights
From £759pp, including: accommodation, all breakfasts, Headwater Navigation App and walking transfers.
Flights can be arranged and are ATOL & ABTA protected.
https://www.headwater.com/holidays/walking/france/W04PV.htm
Andalucía, Spain - Three Cities of Andalucía
Guests on this seven-night cultural tour through Andalucía will explore the region’s rich contrasts, from coastal Malaga to historic Granada and vibrant Seville. Beginning in artistic Malaga and exploring its lively old town, Picasso heritage and the impressive 11th-century Alcazaba, guests will spend evenings sampling local tapas and discovering the city’s flourishing wine scene. A rail journey to Granada offers time to wander its atmospheric streets before joining a guided tour of the magnificent Alhambra. Concluding in Seville, travellers also have the option to visit nearby Jerez de la Frontera to taste its celebrated wines.
Cultural Tour: Three Cities of Andalucía - 7 Nights
From £1,359pp, including: accommodation, all breakfasts, private airport transfers, return bus tickets, guided Alhambra tour, flamenco show in Seville, and select transport.
Flights can be arranged and are ATOL & ABTA protected.
https://www.headwater.com/holidays/tour/spain/T07SE.htm